Having the right company name, tag line as well as product can make millions or picking the wrong brand identity can put a product on the scrap heap. What goes into all the brand thinking? Right brand decisions are made with the right thinking. Liz Goodgold, an amazing women, mother and brand specialists will join Dr. Marlene to clear up good and bad brand thinking. Learn the secrets that Proflowers.com, Quaker, Univision have all learned from Liz. Do you have a new business or product? Are you a consultant and wonder why business is off? Are you best representing your business with your brand? Get the answers from Liz when she discusses the brilliant brand called YOU and as you progress through life how your brand should change.
Introduction:
Liz Goodgold is the author, senior media correspondent, and feisty red head you have seen on CNN, NBC, ABC, CBS and in The New York Times, and the Wall Street Journal. Many recognize her from her columns in Entrepreneur magazine
Liz’s early successes came when she had a chance to prove herself with the industry giants Quaker Oats, Macmillan Publishing and Times Mirror.
She took her first campaign for Times Mirror from infancy to a $9 million revenue stream.
In less than six months at Quaker Oats, she turned what was at the time, their little known Natural Cereal into the exclusive granola in more than 1500 Baskin-Robbins and TCBY stores.
Liz Goodgold has a world renowned reputation for developing winning names, taglines, and branding strategies, with guaranteed flawless recall,
Liz even caught the eye of Simon Cowell ….Liz was hoping it was for her killer legs……. but no, he was interested in her smart wit and on camera ability for one of his hit shows, American Inventor.
Liz is now exploring similar media offers, and meanwhile her book Duh! MARKETING is making a meteoric rise toward best seller status!
