Show # 87 – What’s your BQ…Do You Know?

Dr Marlene — Thu, 05 Mar 2009 02:59:00 +0000

Sandra Sellani has two branding rules…First anyone who sells commodities must have a branding strategy. Second everyone sells commodities. She has branded companies and driven sales from 17 to 140 Million. In her new book: What’s Your BQ she takes you through step by step on how to build a brand. She is known for her techniques, insight and knowledge that are different but work! If you want a personal brand, Sandra ideas work and in today’s economy we need all the help we can get. On this alone, this show is a must. Join Sandra and Dr Marlene Wednesday at 2:00PM Pacific Time; 4:00PM Central; 5:00PM Eastern or call us at 866-472-5788 to ask your burning question. Adjust the time for your zone on VoiceAmerica and World Talk Radio. Visit our websites amazingwomenbbs.com or marlenesiersema.com for direct links to the show and previous shows archives.

Introduction of Sandra Sellani

Sandra Sellani book: What’s Your BQ… (Branding quotient) is unique in; it takes you through a step by step diagnostic tool that reviles strengths and weaknesses of your company, your products or your brand. She honed her skills as an award winning vice-president of a multibillion organization and is currently the principle of her own branding strategy company. Sandra is the creator of the process she outlines in her book and we are delighted to have her with us today

Show #31 Creating Celebs – Branding in the Digital Age

Dr Marlene — Wed, 06 Feb 2008 23:55:28 +0000

Liz Goodgold is the author of Duh! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business and Founder of The Nuancing Group. Branding in the digital age can be daunting with the internet. Are you best representing your business with your brand? Get the answers from Liz when she discusses the brilliant brand called YOU and how to turn that brilliant brand into a celebrity? What are the marketing tools that are available to businesses? Liz, a feisty red head has been seen on CNN, NBC, ABC, CBS, PBS, and in The New York Times, and the Wall Street Journal. She is dead on right with a twist of humor.

Introduction

Liz Goodgold is a feisty red head that simply bubbles with good solid marketing knowledge that you can take to the bank. She is the creator of Duh! Marketing newsletter and author of the book Duh! Marketing 99 Monstrous Missteps, You can use to Learn, Laugh and Grow Your Business. She is the founder of The Nuancing Group. You may have seen her on NBC, ABC, CBS or CNN, or in the New York Times the Wall Street Journal. You may know her from her columns in Entrepreneur Magazine. Liz is an expert at branding in the digital age and making the brand called YOU a business celeb. Welcome Liz, it is great to have you here…
www.redfirebranding.com

Inside AWBBS Radio Show Blog » branding

Show # 87 – What’s your BQ…Do You Know?

Show #31 Creating Celebs – Branding in the Digital Age

Introduction