Show #31 Creating Celebs – Branding in the Digital Age

Dr Marlene — Wed, 06 Feb 2008 23:55:28 +0000

Liz Goodgold is the author of Duh! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business and Founder of The Nuancing Group. Branding in the digital age can be daunting with the internet. Are you best representing your business with your brand? Get the answers from Liz when she discusses the brilliant brand called YOU and how to turn that brilliant brand into a celebrity? What are the marketing tools that are available to businesses? Liz, a feisty red head has been seen on CNN, NBC, ABC, CBS, PBS, and in The New York Times, and the Wall Street Journal. She is dead on right with a twist of humor.

Introduction

Liz Goodgold is a feisty red head that simply bubbles with good solid marketing knowledge that you can take to the bank. She is the creator of Duh! Marketing newsletter and author of the book Duh! Marketing 99 Monstrous Missteps, You can use to Learn, Laugh and Grow Your Business. She is the founder of The Nuancing Group. You may have seen her on NBC, ABC, CBS or CNN, or in the New York Times the Wall Street Journal. You may know her from her columns in Entrepreneur Magazine. Liz is an expert at branding in the digital age and making the brand called YOU a business celeb. Welcome Liz, it is great to have you here…
www.redfirebranding.com

Inside AWBBS Radio Show Blog » DUH! Marketing

Show #31 Creating Celebs – Branding in the Digital Age

Introduction